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The aim of the sales process is not a win, it is an exchange of value

Sales… it can be such a scary word for some. What comes to mind when you hear that word? Pushy, manipulative, closing, following up, rejection.. icky feeling… Thoughts like starts running through our heads: ‘I am not good at sales’, ‘I don?t get sales’, ‘I don?t think sales are for me’ or ‘I am not …

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